VIP Fresno is a relative newcomer to the current local coupon book/discount card scene. VIP Fresno donates half of the proceeds of all cards sold to the Make-A-Wish foundation.
VIP Fresno wanted to take the site in a new direction, since the retirement of their previous Web designer. They wanted a more dynamic experience which required fewer visitors clicks to the vendor discounts.
We redesigned the front page and moved the 6 vendor classifications here to make it easier for visitors to find what they were most likely seeking and created a full catalog “print now” feature that generates a printable/downloadable PDF from the current database of vendors and discounts.